AI-assisted compositing
Build the visual, not just the layout.
Generative tools are part of the production stack, followed by selection, compositing, art direction, typography and brand finishing.
Open to remote US / LATAM creative roles
Creative Designer
for Performance & Growth.
I turn offers, audience insights and campaign goals into creative systems built for attention, iteration and scale.
Performance CreativePaid SocialGrowth CreativeArt Direction
125+assets / month
in one ongoing operation
in one ongoing operation
125+assets / month
Paid Socialdirect-response creative
AI-assistedvisual production
BusinessAdministration background
Selected work
Built to stop the scroll. Designed to serve the objective.
Different brands, audiences and visual languages,
all connected by commercial clarity.
01
High-volume growth creative
Rotulagem
Ongoing creative production across paid acquisition, digital launches,
low-ticket offers, organic content and lead generation.
Output125+ assets / month
FocusPaid social + launches
RoleConcept, art direction, design, AI-assisted production
Performance first. The visual hierarchy is intentionally direct-response heavy for this audience: explicit CTAs, aggressive hooks and layered emphasis are used when they support the client’s traffic strategy. The system becomes more restrained when the objective or format calls for it.
Lead-generation initiative
M1C: Missão Primeiro Cliente
A challenge built inside the broader Rotulagem ecosystem to attract and qualify new leads. I translated the acquisition concept into a compact visual system that could live across product covers, community assets and campaign touchpoints.
Sub-brand systemLead genMulti-format
02
Paid social · medical education
SOBRAPEM
Clear, credible paid-social creative built from dense clinical
positioning for a specialized medical audience.
ChallengeHigh-information creative without visual overload
ApproachEditorial credibility + direct-response clarity
RoleArt direction + static creative production
03
Digital product · creator economy
Vídeos que Colam
A bold campaign system designed to feel native to creator culture: high contrast,
cutout photography, kinetic type and a strong orange / black signature.
SystemCampaign + product + community
Visual directionBold, youthful, creator-native
RoleArt direction, image treatment, rollout
04
Launch art direction
Clínica Blindada
A restrained, premium visual language for a business-focused medical audience. It shows the system can move beyond direct-response aesthetics when the positioning calls for it.
DirectionEditorial + premium
FormatsLaunch ads + authority assets
RoleArt direction + design
Expanded craft
More than static layouts.
AI-assisted visual compositing, photography construction, product visualization
and short-form performance editing are also part of my workflow.
Product visualization
Image manipulation in motion.
A product-focused treatment that turns a clean hero asset into a tactile, atmospheric advertising visual.
Performance editing
Short-form creative as a supporting skill.
CapCut-based editing and AI-assisted production for direct-response narratives, social proof and offer communication.
Brand systems
Identity work when the project needs a system from the ground up.
Branding is not the primary positioning of this portfolio, but it is part of the toolkit: concept development, logos, color systems and applications.
Identity system
Oslin Tech
Industrial / technical identity built around a custom symbol, modular color logic and practical brand applications.
View identity deck ↗
Identity system
Minas Móveis
A furniture identity using curves, depth and a blue palette to connect product form with the visual language of Minas Gerais.
View identity deck ↗Business-trained.
Performance-driven.
Creative by practice.
About
I work at the intersection of creative, growth and operations.
My background is in Business Administration rather than traditional design school. That shapes how I approach the work: the visual has to communicate, fit the brand, serve the offer and remain producible at scale.
I’m strongest in high-volume performance creative, campaign systems, paid social, launch assets and AI-assisted visual production. I also work across brand identity, image manipulation and short-form editing when the project calls for it.
Performance creativePaid socialLaunch campaignsArt directionAI-assisted compositingHigh-volume productionBrand systemsShort-form editingStrong written English
